Independent film makers, even sell

What possibilities does an indie filmmaker to bring his film to the cinema without having to leave all rights to his film to a major distributor? This article from the New York Times describes the exciting new ways, the Peter Broderick small independent filmmakers showing the distribution of their film. Rather than be handed over all rights to override a sales and weal and woe, then its marketing strategy, suggests Broderick, take the marketing of his film via the Internet into their own hands. Especially since (at least) in America, the Hollywood studios most of their independent branches discontinued or greatly reduced, and filmmakers often have no choice but to sell himself as their film. Broderick also proposes a hybrid strategy of distribution, in which the film income by selling the DVD rights to a partner and the video-on-demand rights will be added to another - in addition to the marketing of movie posters and other merchandise on the own website. Here's an interesting interview with Peter Broderick: VV = ° 7264497