The Internet as a new distribution mixes known to the world media - both television and the cinema (and video) have to make the challenger. But for film festivals, so some changes. Long presented the only possibility for unknown filmmakers that their works to show, but the Internet has theoretically any access to a huge audience, without the selection committee. So how could a film festival of the future look like? The film magazine can be cut on this topic Lars Henrik Gass, director of the International Short Film Festival Oberhausen, to speak. His theory: If the "film festival not as a commodity and perhaps even no longer need Cinemas", the fragmented audiences on the Internet, however, especially the "new marketing strategies and accurately measurable consumer targeting anheimfällt, the new task of his festival," a broad audience with film culture to care "(what was once local cinemas and the film editors of television did). But they should, however, completely re-invent ... Interesting reading.
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