Canon Rumors has learned an interesting rumour about Canon&s future product strategy: In future, all "Prosumer Camera Bodies" will bring significantly enhanced video capabilities to stop leaving this field of application to Sony and Panasonic, whose filming system cameras undoubtedly appeal to most filmers in the photo segment.
As a result, more C Series features should also be found in normal Canon cameras. Magic Lantern has impressively proven for years that the hardware would be capable of top cinematic performances. Since most of the functionality in modern cameras is only realized by firmware modules anyway, Canon could actually start with this strategy tomorrow.
And in fact, we believe that there is a lot to this rumour. We have been hearing for some time from various quarters that almost all photo manufacturers want to emphasize the subject of video as an important sales argument for future models. And that this year&s Photokina should already have a few unexpected surprises in store. Also the Photokina itself wants to settle - besides mentioned - more between IBC and NAB. And less chronologically than thematically.
But back to Canon: Even if C-Log and 4K recording suddenly appear in upmarket EOS models, 10 bit and/or RAW recording should remain reserved for the Cinema EOS line and special film bodies. Thus, the DualPixel autofocus would be a unique selling point for videographers. Panasonic (and some Sony), on the other hand, can still attract with relevant features such as moving sensors, XLR accessories or internal 10-bit recording. From this point of view we are curious whether Canon can and will seriously catch up with the filming system cameras...