Cashbacks January 2026: Up to 1,000 Euros on Cameras and Lenses from Sony, Nikon, Fujifilm, and Panasonic
[11:47 Wed,7.January 2026 by Thomas Richter]
Christmas is over, but numerous discount promotions from the major camera manufacturers are also taking place in January 2026. There are currently camera discounts including cashbacks of up to 1,000 Euros and instant rebates. Sony&s "Welcome to Alpha" promotion offers up to 100 Euros cashback per lens, with a maximum total of 300 Euros, running until the end of June 2026. Additionally, until the end of March 2026, there is a combined discount of up to 200 Euros on the Sony Alpha 7 V when purchased as a set with selected GM2 lenses. Panasonic is enticing customers with savings of up to 800 Euros on cameras, lenses, and sets as part of its "Winter Deals" until early February 2026.
The Sony Winter Cashback, which allows for refunds of up to 500 Euros on selected cameras and lenses, is also time-limited, running until the end of January 2026. Nikon is offering an instant winter discount of up to 1,000 Euros on cameras, lenses, and kits during the same period. Fujifilm rounds out the offers with an XF Cashback promotion, providing up to 400 Euros cashback on selected cameras and lenses until mid-January 2026.
Note: The offers in our overview are without guarantee. As always, bargain hunters are advised to also check a price comparison site such as Geizhals.
Period: until June 30, 2026 Discount: maximum 100 Euros Products: Cameras, Lenses Where: for example at Foto Koch and at Foto Erhardt and at Teltec
Sony&s Welcome to Alpha promotion has been running for some time, offering buyers of Sony Alpha cameras, such as the Sony FX3/6/30 as well as many models in the Sony Alpha 7 series, up to 100 Euros discount per item when purchasing selected lenses (maximum of three), totaling a maximum of 300 Euros. The promotion can be combined with other offers.
°A=246,247,50
Sony Alpha 7 V Combined Discount
Period: until March 31, 2026 Discount: maximum 200 Euros Products: Cameras, Other, Lenses Where: for example at Foto Koch and at Foto Erhardt
Up to 200 Euros combined discount is available on the new Sony Alpha 7 V in combination with GM2 lenses as a set - e.g. with the SEL 70-200mm f/2.8 GM2 OSS or the SEL 16-35mm f/2.8 GM2.
°A=382
Panasonic Winter Deals
Period: until February 1, 2026 Discount: maximum 800 Euros Products: Cameras, Lenses Where: for example at Foto Koch and at Foto Erhardt and at Teltec
The Panasonic Winter Deals are running until February, allowing savings of up to 800 Euros when purchasing cameras, lenses, and sets. This includes camera and lens discounts plus an additional combined discount of up to 300 Euros. The focus is on the new LUMIX S1II and LUMIX S1RII models, as well as the new LUMIX S 100–500 mm (S R100500E) and popular cameras like the LUMIX S5DN, LUMIX S9, LUMIX S5II, and selected MFT cameras.
°A=42,122,58,231
Panasonic Lumix S Promotion
Period: until February 1, 2026 Discount: maximum 300 Euros Products: Cameras, Lenses Where: for example at Foto Erhardt
In addition to the Lumix S lens promotion, Panasonic is now offering an additional instant discount of up to 300 Euros when purchasing a selected camera and a selected lens.
°A=381
Sony Winter Cashback
Period: until January 31, 2026 Discount: maximum 500 Euros Products: Cameras, Other, Lenses Where: for example at Foto Koch and at Foto Erhardt and at Teltec
As part of the Sony Cashback promotion, which runs until January 31, 2026, a cashback of up to 500 Euros is possible when purchasing selected cameras and lenses.
°A=336,247,346
Nikon Winter Instant Discount
Period: until January 26, 2026 Discount: maximum 1,000 Euros Products: Cameras, Lenses Where: for example at Foto Koch and at Foto Erhardt
Nikon is offering up to 1,000 Euros discount on selected cameras, sets, lenses, and binoculars. Included are the Nikon Z8, Z7 II, Z6 III, and Z5 II.
°A=38,56,296,30
Fujifilm XF Cashback Promotion
Period: until January 14, 2026 Discount: maximum 400 Euros Products: Cameras, Lenses Where: for example at Foto Erhardt
As part of the Fujifilm XF Cashback promotion, you can receive up to 400 Euros cashback when purchasing selected cameras with or without a lens.
°A=361
Fujifilm Medium Format Cashback
Period: until January 14, 2026 Discount: maximum 500 Euros Products: Cameras, Lenses Where: for example at Foto Koch
Receive 500 Euros cashback when purchasing selected Fujifilm GFX cameras such as the Fujifilm GFX 100 II or the Fujifilm GFX 100S II and GF lenses.
°A=294,295
Lenses
Sony Welcome to Alpha - up to 100 Euros per lens
Period: until June 30, 2026 Discount: maximum 100 Euros Products: Cameras, Lenses Where: for example at Foto Koch and at Foto Erhardt and at Teltec
Sony&s Welcome to Alpha promotion has been running for some time, offering buyers of Sony Alpha cameras, such as the Sony FX3/6/30 as well as many models in the Sony Alpha 7 series, up to 100 Euros discount per item when purchasing selected lenses (maximum of three), totaling a maximum of 300 Euros. The promotion can be combined with other offers.
°A=246,247,50
Sony Alpha 7 V Combined Discount
Period: until March 31, 2026 Discount: maximum 200 Euros Products: Cameras, Other, Lenses Where: for example at Foto Koch and at Foto Erhardt
Up to 200 Euros combined discount is available on the new Sony Alpha 7 V in combination with GM2 lenses as a set - e.g. with the SEL 70-200mm f/2.8 GM2 OSS or the SEL 16-35mm f/2.8 GM2.
°A=382
Sony Teleconverter Combined Promotion
Period: until March 31, 2026 Discount: maximum 200 Euros Products: Lenses Where: for example at Foto Koch and at Foto Erhardt
Save 200 Euros when purchasing the Sony FE 300mm f/2.8 GM OSS or FE 70–200mm f/4 Macro G OSS II telephoto lens in combination with an original Sony teleconverter (1.4x or 2x).
Panasonic Winter Deals
Period: until February 1, 2026 Discount: maximum 800 Euros Products: Cameras, Lenses Where: for example at Foto Koch and at Foto Erhardt and at Teltec
The Panasonic Winter Deals are running until February, allowing savings of up to 800 Euros when purchasing cameras, lenses, and sets. This includes camera and lens discounts plus an additional combined discount of up to 300 Euros. The focus is on the new LUMIX S1II and LUMIX S1RII models, as well as the new LUMIX S 100–500 mm (S R100500E) and popular cameras like the LUMIX S5DN, LUMIX S9, LUMIX S5II, and selected MFT cameras.
°A=42,122,58,231
Panasonic Lumix S Promotion
Period: until February 1, 2026 Discount: maximum 300 Euros Products: Cameras, Lenses Where: for example at Foto Erhardt
In addition to the Lumix S lens promotion, Panasonic is now offering an additional instant discount of up to 300 Euros when purchasing a selected camera and a selected lens.
°A=381
Sony Winter Cashback
Period: until January 31, 2026 Discount: maximum 500 Euros Products: Cameras, Other, Lenses Where: for example at Foto Koch and at Foto Erhardt and at Teltec
As part of the Sony Cashback promotion, which runs until January 31, 2026, a cashback of up to 500 Euros is possible when purchasing selected cameras and lenses.
°A=336,247,346
Nikon Winter Instant Discount
Period: until January 26, 2026 Discount: maximum 1,000 Euros Products: Cameras, Lenses Where: for example at Foto Koch and at Foto Erhardt
Nikon is offering up to 1,000 Euros discount on selected cameras, sets, lenses, and binoculars. Included are the Nikon Z8, Z7 II, Z6 III, and Z5 II.
°A=38,56,296,30
Fujifilm XF Cashback Promotion
Period: until January 14, 2026 Discount: maximum 400 Euros Products: Cameras, Lenses Where: for example at Foto Erhardt
As part of the Fujifilm XF Cashback promotion, you can receive up to 400 Euros cashback when purchasing selected cameras with or without a lens.
°A=361
Fujifilm Medium Format Cashback
Period: until January 14, 2026 Discount: maximum 500 Euros Products: Cameras, Lenses Where: for example at Foto Koch
Receive 500 Euros cashback when purchasing selected Fujifilm GFX cameras such as the Fujifilm GFX 100 II or the Fujifilm GFX 100S II and GF lenses.
°A=294,295
Other
Sony Alpha 7 V Combined Discount
Period: until March 31, 2026 Discount: maximum 200 Euros Products: Cameras, Other, Lenses Where: for example at Foto Koch and at Foto Erhardt
Up to 200 Euros combined discount is available on the new Sony Alpha 7 V in combination with GM2 lenses as a set - e.g. with the SEL 70-200mm f/2.8 GM2 OSS or the SEL 16-35mm f/2.8 GM2.
°A=382
Sony Winter Cashback
Period: until January 31, 2026 Discount: maximum 500 Euros Products: Cameras, Other, Lenses Where: for example at Foto Koch and at Foto Erhardt and at Teltec
As part of the Sony Cashback promotion, which runs until January 31, 2026, a cashback of up to 500 Euros is possible when purchasing selected cameras and lenses.
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