[19:26 Wed,3.December 2025 by Thomas Richter] |
James Cameron is known not only as an extremely successful director with box-office hits like Terminator, Titanic, Abyss, and Avatar, but also as an extremely innovative one who is very open to new techniques and often the first to use them on a large scale. For example, he developed his own digital 3D camera system and a new
Therefore, it is particularly interesting what the three-time Oscar winner thinks about generative AI after all, he is on the board of the image AI pioneer Stability AI whether he sees it as an opportunity or a threat to classic Hollywood film production. For the release of the third part of Avatar ("Avatar: Fire and Ash"), he has now commented on exactly this, among other things, in a very worthwhile interview (starting at 20:55). He sees video AIs trained with his works and those of others, which can generate fantastic new worlds at the push of a button, more as a challenge to human creativity to create new, previously unseen visual worlds. According to him, while AIs are powerful mixers of all the works that exist so far and with which they have been trained, that is precisely their limitation, because they cannot create anything truly new. ;){kind=avatar} Performance Capturing instead of AI The lived experience of a screenwriter and the very specific peculiarities of actors that make them unique are not reflected in the output of AIs as an average of all previous art but precisely these give films (or works of art in general) something unique. AIs are now raising the bar even higher for human-created art, which can only assert itself against AI-produced work through genuine ingenuity. This is now becoming all the more valuable; Cameron compares this to the act of musicians performing live in front of an audience, a moment that becomes "more sacred" given the now almost perfectly AI-generated music. However, Cameron is horrified by AI-generated actors who are brought to virtual life, complete with plot, via text prompt. He sees this as the opposite of what he does as a director in the creative process and in working with actors during film production. He does not want to replace actors with prompts, even if his digital abstraction of acting through performance capture makes him seem like a precursor to generative AI in some respects. He blames himself for this false public perception, that is, the desire to replace actors with digital copies, because only making-of videos, for example from Avatar, show how much the performance of the virtual characters is based on that of the actor something he himself did not want to show for a long time so as not to diminish the effect of the virtual characters like the Na&vi in Avatar in the minds of the audience. He himself loves the collaboration with the actors and their performance during the digital full-body capture of a scene. He does not believe that generative AI will replace this central moment in filmmaking and sees the role of AI more in making VFX cheaper and thus making effect-heavy films like sci-fi or fantasy more cost-effective, which otherwise run the risk of dying out due to their high costs and generally declining revenues apart from already large established "brands" such as Star Wars and the Avengers, which are guaranteed to recoup their costs. However, according to Cameron, AI could also give new films in these genres a chance to be produced.  more infos at bei www.youtube.comdeutsche Version dieser Seite: James Cameron will Schauspieler nicht durch Prompts ersetzen |
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