With VR you can´t earn enough money, at least as a cinema operator in the real world -- this is the conclusion of IMAX. Its last remaining "VR Experience Centre" locations will be shut down early next year. In 2017, a total of seven such VR Experience Centres were opened worldwide as a trial to give audiences access to immersive game and movie experiences using high quality VR equipment. But there was obviously no rush of visitors.
IMAX is not planning any investments in VR for 2019 -- also the project to develop together with Google a high-end cinema camera for VR is on ice since autumn. But it´s in good company: Jaunt had announced in October that it was withdrawing from the VR business, even though a functioning VR camera had long been at the start there, while Lytro saw itself forced to cancel its sails before the light-field-based Immerge camera was finished.