Since spring the open Videocodec AV1 of the Alliance for Open Media has been officially launched. After it is already supported in the current version 70 of Google's Chrome and Nightly test versions of the Firefox browser supported, Microsoft has now also taken a first step to use it in Windows.
Recently an AV1 software decoder is available as a free app for Windows 10 and the X-Box in the Microsoft Store. Since it is still an early beta version, performance problems can occur - but the app is constantly updated and thus improved. The AV1 codec is supposed to be up to 40% more effective than the HEVC/H.265 or about 30% more effective than the VP9 codec. However, the use of AV1 is not expected to become widespread throughout industry until 2019, when it will be increasingly implemented in e.g. SmartTVs and other devices such as smartphone chipsets via hardware.
Streaming portals such as YouTube and Netflix are very interested in (and involved in) the use of AV1 as they could save both licence fees (which are due for the use of H.264 and HEVC/H.265 codecs) and bandwidth costs by using it. YouTube has also started with first tests. The Alliance for Open Media includes Google and Netflix as well as other influential companies such as Amazon, Apple, ARM, Cisco, Facebook, IBM, Intel, Microsoft, Mozilla and Nvidia.