Apple has officially announced a new presentation on March 4th. However, thanks to the reliable insider Mark Gurman, we already know what Apple will likely present soon (and how). The format is new for a start: the "Apple Experience," launching on March 4th, is set to span three days, encompass a variety of products, and take place simultaneously in person in New York, London, and Shanghai, thus evolving away from the more classic Apple Keynote towards a more global event. Hands-on sessions are expected to play a larger role than before. According to rumors, the following products will probably be presented, which were also predicted in the 
Apple Roadmap 2026:
The highlight—as an entirely new product line—will likely be a low-cost MacBook that will compete on price with entry-level laptops for the first time—a market previously reserved entirely for Windows (and some Chromebooks). Instead of an M-chip as used in MacBooks so far, an A18 Pro SoC will function as the CPU here—to save costs—a clear departure from the previous clear separation of the two Apple Silicon series (A-series for mobile, M-series for computers).
However, Apple will also showcase new iPads and MacBook Air and Pro models, thus covering the entire spectrum from entry-level to professional models in terms of performance and price—macOS for all. Thus, there will likely be a new MacBook Air notebook updated to the M5, as well as new MacBook Pro models updated to the new M5 series (including M5 Pro and M5 Max), aiming for maximum performance.
A new iPad is also expected to be released—it is unclear whether this will be the new iPad 12 with the A19 chip predicted in old rumors or new iPad Air 11" and 14" models with the M4 chip. Apple will probably also present a new iPad Air with M4, as well as the iPhone 17e, a more affordable (but feature-reduced) entry-level version of the iPhone in the tradition of the SE models—its predecessor, the iPhone 16e, was introduced almost a year ago. It is also likely that the update to the M4 will be announced. It is unclear whether Apple will also introduce the Mac Studio with M5 Max and M5 Ultra mentioned in the roadmap at this event or later in the year.
Apple Studio Display 2?
Old rumors also mentioned the Studio Display 2, which is expected to be released in the coming months and finally utilize new technology in the form of Mini-LEDs for even better image quality—perhaps it will see the light of day at the upcoming Apple Experience.
Bild zur Newsmeldung:
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