[15:44 Tue,11.November 2025 by Rudi Schmidts] |
In America, a term has now become established for mass-produced AI clips that are flooding the internet, or rather its social media channels: "AI Slop," which can probably be freely translated as AI junk. OpenAI is largely responsible for this junk production with its AI video app Sora, which is currently responsible for most of the output.
But is OpenAI actually making real money with this killer application? Not at all; rather, Sora is a gigantic loss-making business. According to estimates from Forbes and expert discussions, the losses generated by Sora alone are likely to exceed 5 billion dollars annually, which is about 15 million dollars per day. ;) Sora 2 is proving costly for OpenAI OpenAI itself refuses to disclose specific usage data or cost estimates for Sora, but there are numerous plausible approaches for this estimation. According to analyst Deepak Mathivanan from Cantor Fitzgerald, the generation of a 10-second video reportedly costs about 1.3 US dollars for GPU rental and electricity. AJ Kourabi from SemiAnalysis also believes this figure seems "reasonable." However, for the latest and largest AI models, it could even be up to 3 dollars. Then the question arises of how many videos users create on Sora. Concrete estimates for this vary widely. However, if one assumes the currently estimated 4.5 million Sora app users and further assumes that 25 percent of them publish an average of 10 videos per day, this would correspond to 11.3 million videos daily. Multiplying this by a conservatively estimated 1.30 US dollars per video results in almost 15 million US dollars per day or 5.4 billion US dollars per year. Through the initially free usage, OpenAI is naturally trying to gain market share and visibility—and is accepting high losses for this. In the long term, however, market observers assume that no one can offer high-quality 10-second clips for under 1 dollar without incurring losses. For higher resolutions and larger models, the cost price is likely to move upwards by a multiple. OpenAI CEO Sam Altman also openly admits that there is no advertising model that could cover Sora&s computing costs. However, a combination of advertising and paying power users—such as advertising productions—could be conceivable for the future. What a nice cycle: advertising for advertising production. In any case, they plan to significantly restrict the currently almost free AI video generation soon.  more infos at bei www.forbes.comdeutsche Version dieser Seite: Täglich über 15 Millionen US-Dollar Verlust? Sora 2 kommt OpenAI teuer zu stehen |
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