Originally, the IBC was supposed to take place in September again after its Corona-related break in 2020, but now the organizers have decided to postpone it to December 3-6. The IBC management justifies this step with the existing uncertainty caused by Corona - although there are already significantly lower COVID19 cases and especially seriously ill and dead people in some countries due to vaccination progress and other measures, the situation is not yet over and it is not clear how it would be in September.
An on-site show under possibly multiple restrictions such as mandatory masks, social distancing, travel restrictions and other measures would greatly reduce the value of the show for many attendees and probably cause many to cancel. For this reason, IBC hopes that the situation will be significantly eased by further vaccinations in December and also wants to give potential exhibitors planning security for their participation in IBC as early as possible, which would not be given by a possible cancellation or postponement at a later date.
This decision was based on a survey of IBC IBC visitors and exhibitors, two-thirds of whom said that the assurance of robust on-site health and safety protocols would encourage them to attend, with the vaccination pass being by far the most popular measure. In addition, about 86% of respondents said they were very likely and 13% likely to get vaccinated by December.
Two-thirds of respondents already feel ready to travel, and a large majority expect any corporate travel restriction policies to be updated by the end of the summer. In addition, macroeconomic trends suggest that vaccine rollout and border opening in IBC&s core markets will accelerate over the next six months. Data from the EU Commission shows that Europe is on track to meet its 70% vaccination target by July 2021 and to significantly exceed that target by December.
Feedback from exhibitors and visitors also shows that there is a strong desire for a live show in 2021; only one in ten visitors surveyed said they would not attend a December event.
Another reason is likely to be that NAB 2021 has been moved from its usual date in April to October 9-13, and an IBC in September would probably be too close in time for many exhibitors, who would have to choose between the two events. more infos at bei www.ibc.org