Apple seems to want to further expand the spectrum of its product portfolio: according to the well-known Apple leaker Mark Gurman, a whole series of different high-end products is expected after the new low-cost MacBook Neo.
Analogous to the top model of the Apple Watch series (and also the M Ultra chips), the new top models are rumored to be branded under the "Ultra" label (but this is not yet certain) and will encompass very different product categories. In addition to a foldable iPhone, there is said to be a MacBook with an OLED touchscreen, AI AirPods, and other innovations that will supplement existing models with special features and will consequently be more expensive.
Apple Watch as a Model
A model for the new product offensive is the Apple Watch, which covers the price range from 269 Euros via 449 Euros up to 899 Euros for the respective base models through the three current models: Apple Watch SE, Apple Watch Series 11, and Apple Watch Ultra 3. Such a wide price spectrum has the advantage of appealing to even more potential buyers in the lower segment and extracting even higher margins from buyers in the higher price range who are already willing and able to spend significantly more money for additional features (and status).
New "Ultra" Top Models: iPhone, MacBook, and AirPods
A **foldable iPhone** has been in development for some time, which will break a sound barrier with an expected base price of over ,000. When unfolded, it will have a very large display and is said to integrate new sensors into the screen. Apple&s move is overdue and has long been expected, as competitors like Samsung and Huawei have been offering foldable book-style smartphones with displays up to 8" in size—the size of a small tablet—since 2019.
Samsung Galaxy Z Fold7
However, the most interesting for video work would probably be the **MacBook Pro models with a high-quality OLED touchscreen** listed in the leaked Apple Roadmap 2026—which will be equipped with the next Apple Silicon generation, the M6, M6 Pro, and M6 Max towards the end of 2026, and then in an ("Ultra"?) variant partially equipped with a new OLED display.
OLED displays would offer visible advantages, especially when editing films or color grading and working with HDR, such as the display of true black, very good contrast, and no blooming/haloing around bright objects on a dark background. It is very likely that such "Ultra" models will then also be more expensive than the previous MacBook Pros—Apple already increased the price by around 20% when upgrading to OLED on the iPad.
Gurman also mentions a new generation of **AI AirPods**, which will be equipped with a camera to enable new AI-based assistance functions in everyday life via visual data for Siri.
Low-Cost Models
How well this works in the lower price segment will also be shown by the sales figures of the MacBook Neo. According to Gurman, a relatively cheap MacBook like the Neo became possible due to advances in the manufacturing of aluminum enclosures and, of course, the switch to self-developed SoCs (Apple Silicon) instead of Intel CPUs, which makes an inexpensive chip like the A18 Pro now powerful enough for use in a MacBook.
Apple MacBook Neo
With a starting price of 699 Euros, it is about 500 Euros cheaper than the next model, the MacBook Air, and can thus appeal to completely new customer segments and compete with Windows notebooks in a new price segment that was previously only covered by used MacBooks. According to Gurmann, the new "Neo" model designation could also replace the previous ("SE") for iPhones.
