According to a recent survey, German cinema-goers would go back to the cinema if they were allowed to - 93% of the 865 respondents said they would "very probably" or "probably" return to the cinema after the restrictions were lifted. Another 6% are at least considering it. About a quarter would go straight after the cinemas reopened, with around 38% going within a few weeks.
For many, however, security measures are a condition for their visit. An additional distance between seats of tickets not booked together is considered necessary by 62% of the respondents, whereas only 19% asked for an explicit restriction of visitors per cinema hall - which would automatically result from this measure. 26% consider an appropriate safety distance at box offices (ticket counters and snack sales) to be important, while 18% would like cinemas to provide hand disinfectants and to wear mouthguards. The latter, however, would again be unacceptable for 26% of the participants.
It is obvious that additional measures would cost money - e.g. cancellations would have to be compensated by seat restrictions. 29% of those surveyed are also prepared to support this through increased ticket prices. However, the majority (40%) reject this in the survey. The rest of the respondents are still undecided.
When asked about streaming consumption, about half of those surveyed said that they used more video-on-demand offers than before during the initial restrictions; about 47% have also taken out new subscriptions with VoD providers for this purpose (Disney+ 28%, Netflix 20%, Amazon Prime 14%). In contrast, only about 10% of subscribers bought or rented more individual titles online (Transactional Video on Demand), although some films launched shortly before the cinemas closed had an early home cinema release. On the one hand, the comparatively high individual prices are an obstacle here (39%), while on the other hand many of the respondents (40%) were unaware that these new films were already available for online purchase or online rental.
So much for the survey results - how many actually dare to go back to the cinema when they are allowed to reopen - is a different matter The survey was conducted online by S&L Research in the period from 9 - 14 April 2020.