[11:28 Tue,28.January 2025 by Rob] |
ARRI has just introduced a lower-priced version of its flagship ALEXA 35 camera. While the cheapest entry-level ALEXA 35 previously cost €74,500, this now drops to €49,800 with the Alexa 35 Base License. Externally, the new ALEXA 35 Base License only differs from the standard Alexa 35 by a blue jogwheel (instead of black) on the left side of the camera. ![]()
The hardware of the Alexa 35 Base License remains the same as with the Premium License – but the functionality differs and has been split into seven licenses (including the Premium License with all features) as can be seen quite well on this slide: ![]() ARRI emphasized in our prior conversation that there is no price difference between the previous Alexa 35 with full functionality and an Alexa 35 Base License fully upgraded with the Premium License. So, those who have already invested in the Alexa 35 should not experience any financial disadvantage. However, if you purchase the licenses individually one after another, they are slightly more expensive overall than if you opt for the Premium License immediately. The exciting aspect of the individual licenses (120 fps, ARRIRAW, Open Gate/Anamorphic, Pre-record, Look, Cine Plus, and Premium) is that they can be booked for four different periods: up to 7 days, up to 30 days, up to one year, and permanently. So, if a production specifically requires Open Gate Anamorphic, you can work with anamorphic lenses for €360 for one month. In our opinion, the licensing model can make sense for smaller rental companies as well as owner-operators who also want to rent out their camera during idle times. ARRI itself names AMIRA/Mini owners, corporate clients, small production houses, and film schools as the target group for the "Base Alexa 35". ![]() In addition to the new Alexa 35 Base License, ARRI has also introduced (in our opinion, much-needed) cheaper Codex Compact Drives, called Codex Compact Drive Express, which have 1 TB of storage and record exclusively ProRes. At €850 per drive, these are about 40% cheaper than the raw-capable Compact Drives. ![]() deutsche Version dieser Seite: ARRI stellt ALEXA 35 mit Basis-Lizenz um ein Drittel günstiger vor |
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