Adobe announced an interesting new feature for Premiere Pro at IBC 2019: "Auto Frame", a tool integrated into Premiere to automatically and time-savingly reframe and reformat videos for different aspect ratios - from square to vertical 9:16 to 16:9 versions - in order to display them, for example, in social networks on smartphones in a customized way.
Adobe Auto Frame
Just like the Content Aware Fill feature for After Effects shown at NAB earlier this year, Auto Frame is based on Adobe&s Sensei technology, which uses AI and machine learning to accelerate manual production tasks.
Adobe Auto Frame in Premiere Pro Screenshot
At the IBC, Adobe will demonstrate at its booth how Auto Reframe analyzes, cuts, and pans film footage to focus on the most important portion of a video. If this doesn&t work, you can manually change the cutout by editing the keyframes. Titles and motion graphics are automatically scaled and formatted for each target format.