Adobe announces Firefly: Generative AI models now directly from Adobe

[15:38 Tue,21.March 2023 by Rudi Schmidts]

Adobe has just announced Firefly. This is a new family of creative generative AI models that will initially focus on creating images and text effects. Firefly is part of a suite of upcoming Adobe Sensei generative AI services that will be offered across Adobe clouds.

As with AI models already in use, Firefly can be used to transform words into creative ideas. Adobe wants to enable not only the creation of images here in the future, but also offer the output of audio, vectors, videos and 3D to brushes, color gradients and video transformations. With Firefly, it should become possible to create content variations and make changes over and over again - all consistent with the underlying image.

Adobe also plans to integrate Firefly into its industry-leading tools and services in the near future. The first applications to benefit from Firefly integration are Adobe Express, Adobe Experience Manager, Adobe Photoshop and Adobe Illustrator.

Adobe today released an initial beta version of Firefly, but it will be a Web service and invitation-only, with access requested. Those with access can then generate images and create text effects there.
Adobe&s first proprietary model has been trained with Adobe Stock images, openly licensed content and public domain content whose copyright has expired. It focuses on images and text effects. Content generated with this is supposed to be safe for commercial use. Adobe hereby wants to guarantee that Firefly will not generate content based on other people&s intellectual property or brands.

It also sounds interesting that Adobe plans to make its generative AI services so that customers* can monetize their prompting talents. Similar to Adobe Stock and Behance, new ways for Adobe Stock designers* to earn money will be introduced. Once the beta phase is over, details on compensation will also be announced.

Adobe also plans to make Firefly available on multiple platforms via APIs to allow customers to integrate it into custom workflows and automations.

On the freshly opened website you can also see which services Adobe is planning to offer in the near future. These include Inpainting, Text to Vector, Edge Enhancement. 3D-Model to Image, Text to Pattern, Text to Brush, Sketch to Image as well as Text to Template.

Bild zur Newsmeldung:

more infos at bei firefly.adobe.com

deutsche Version dieser Seite: Adobe kündigt Firefly an: Generative KI-Modelle nun direkt von Adobe