Adobe considers to produce own computer chips

According to news portal Axios, Adobe CTO Abhay Parasnis at an internal innovation conference asked Parasnis whether Adobe should not design its own chips, which would be tailored to specific tasks and allow them to be accelerated significantly.

It would be possible for Adobe to become a licensee of ARM and thus develop such chips specialized for Adobe applications within the framework of the ARM architecture. Alternatively, a partnership with an established chip manufacturer would also be possible. Regardless of whether Adobe develops its own chips or not, Abhay Parasnis soon sees the challenges in much more powerful AI hardware. In his opinion, Adobe should quickly expand its offer in this area in the face of strong competition, for example with new machine learning models on his Sensei platform.