Adobe considers to produce own computer chips

[12:41 sun,10.February 2019 by Thomas Richter]

According to news portal Axios, Adobe CTO Abhay Parasnis at an internal innovation conference asked Parasnis whether Adobe should not design its own chips, which would be tailored to specific tasks and allow them to be accelerated significantly.

It would be possible for Adobe to become a licensee of ARM and thus develop such chips specialized for Adobe applications within the framework of the ARM architecture. Alternatively, a partnership with an established chip manufacturer would also be possible. Regardless of whether Adobe develops its own chips or not, Abhay Parasnis soon sees the challenges in much more powerful AI hardware. In his opinion, Adobe should quickly expand its offer in this area in the face of strong competition, for example with new machine learning models on his Sensei platform.

These already offer special possibilities in the area of searching and editing multimedia content, such as an intelligent search for suitable images on Adobe Stock, e.g. on the basis of objects appearing in the image or abstract criteria such as "vivid color" or "color harmony". The function for interpolating faces is also based on Ki in order to avoid optical jumps when editing interviews.

Parasni also believes that new areas of application should be opened up for Adobe&s technology, such as AR, VR and voice controlled tools. Since such applications are particularly aimed at mobile use, small, specialized (power-saving) chips based on the ARM architecture that deliver the required computing power would be ideally suited - much better than desktop CPUs from Intel (or AMD). It will be interesting to see how Adobe will implement these visions in practice and whether they will also offer users new possibilities in the field of video editing.

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