As part of its major June update for its Adobe Creative Cloud Applications Premiere Pro CC and After Effects CC, Adobe had announced some new features for its free (mobile) entry-level editing program Adobe Premiere Rush, now the new version is available.
Adobe Premiere Rush Auto Reframe
Premiere Rush now has a new Effects Panel that provides easy access to various (old and new) effects. New is for example the already big Premiere already introduced Auto Reframe Effect, with which a video can be cropped in aspect ratio (1:1, 4:5, 9:16 etc.) for different social media channels.
Like Content Aware Fill for After Effects, which was shown at NAB in early 2019, Auto (Re-)Frame is based on Adobe&s "intelligent" Sensei technology, which uses AI and machine learning to speed up manual production tasks. The aim is to automatically recognize which image content is most important in a setting and to position it in the center and thus visibly during cropping. The result can of course be readjusted manually.
Adobe Premiere Pan and Zoom
The second new effect is the Pan & Zoom effect, also known as the Ken Burns effect, which uses photos as the basis for virtual video panning. This makes it easy to animate still footage like photos -- start and end points are defined, and an artificial camera movement zooms in or out accordingly.
The third effect currently available in the Effects panel (which, however, was already integrated into Rush before) is classic crossfades, such as cross-fade or black and white fade. How to apply the different effects can be found on this page at Adobe.
Adobe Premiere Rush is available as an app for mobile video editing for iOS and Android and as a desktop program for macOS and Windows. As part of the starter subscription, the use of Rush is free, but limited to 3 exports and 2 GB cloud storage space. As a single subscription from around 12 euros per month, Rush offers access to all features ubnd content, any number of exports, synchronization of projects on tablet, smartphone and desktop and 100 GB cloud storage. A classic Adobe Creative Cloud Subscription includes the use of Premiere Rush.