Adobe teases Firefly for video at NAB 2023

[11:52 Tue,18.April 2023 by Rudi Schmidts]

Last month Adobe introduced (Adobe Firefly) and fittingly for NAB 2023 Adobe now opens this barrel also for moving images.

Despite the rapid developments of the last weeks, one has to remain realistic - because the presented visions are not (yet?) the prompt-based generation of whole clips with diffusion models - as with the first still image version of Firefly.

Despite the rapid developments of the last few weeks, it is important to remain realistic - because the visions presented are not (yet?) the prompt-based generation of entire clips with diffusion models - as with the first still image version of Firefly.

Rather, Adobe shows concrete examples of how an integration of AI tools in Premiere could look in the near future:

In the NAB teaser video, Adobe shows the following possible scenarios:

Text-to-color changes.Simple text commands can be used to change color schemes, the time of day, or even the seasons in pre-recorded videos.

Adding "visible" sounds. Based on the detected scene, Firefly suggests appropriate atmo sounds.

Fonts, text effects, graphics and logos.Using a prompt description, subtitles, logos and title cards as well as user-defined contextual animations can be created automatically.

Powerful scripting and B-roll functions. AI analysis could be used to partially automate workflows in pre-production, production, and post-production. For example, pre-visualizations could be created from storyboards or B-roll clips could be automatically searched for that match the spoken text.

According to the blog, the first generative AI functions for video, audio and (graphic) animation will be introduced later this year.

more infos at bei blog.adobe.com

deutsche Version dieser Seite: Adobe teasert Firefly für Video auf der NAB 2023