Logo Logo
directory schraeg
Camcorders· Cinema-Kamera· Computers· GPU· Video-DSLR· accessories
Compositing· Color correction· DV Editing

Shooting· Sound
/// News
Apple TV+ streaming service starts in November for only 4.99 Euro per month

Apple TV+ streaming service starts in November for only 4.99 Euro per month

[09:25 thu,12.September 2019   by ]    

Apple has announced the introduction of new hardware and further information about its streaming service Apple TV+. It will be launched on November 1 in over 100 countries and will only offer exclusive content produced by Apple itself in 4K HDR and Dolby Atmos - also offline. Apple TV+ can be viewed via iOS, macOS, Fire TV, on some smart TVs and in the browser.

In order to survive in the face of strong competition from Netflix, Amazon and recently also Disney, Apple is relying on very low subscription costs: Apple TV+ will cost only 4.99 Euro per month, including family release for up to six family members. Only Amazon Prime is similarly inexpensive. Netflix, on the other hand, costs between 8 and 16 euros, Disney+ 6.30 euros. Apple has to rely on the (still) very small range of films (five films and four series) to produce high-quality content on an ongoing basis. Apple is counting on cooperation with renowned producers, directors, authors and actors such as Steven Spielberg, M. Night Shyamalan, Reese Witherspoon, Jennifer Anniston,F. Murray Abraham, Jason Momoa and Oprah Winfrey.


Unlike its competitors, there is no media library/back catalogue in which users can browse to find the right film for their mood, Apple promises several new films and series every month. For users, Apple&s offer is only interesting if several of the new productions find favour every month. And Apple probably relies on the fact that 5 Euro/dollar is below the pain threshold for many users and even one or two months without worth seeing new content will not lead to a cancellation.

Probably Apple will try to bundle Apple TV+ with hardware (an Apple TV+ app will be installed on Samsung SmartTVs in the future) and will rely on the attractiveness of its brand to encourage users to subscribe. Apple is also trying to get a user base - and hopefully word-of-mouth advertising - through its hardware store: every new buyer of an Apple product receives a year&s free subscription.

In the long run, however, the service is dependent on very special content that stands out from all the new films and series produced by Netflix, Amazon and Disney+ - not to mention HBO and Showtime - in addition to the constant offer of the best and most popular series produced to date, such as Breaking Bad, Mad Men and Game of Thrones.

Why Apple dares this first experiment as a producer of content (until now Apple had only sold third-party content on a pay basis via iTunes) is clear: the profits in the hardware business (especially still iPhones) are decreasing, new major innovations like new device categories are not in sight and so Apple has to focus on new business areas to maintain its market value. There is enough money for elaborate productions: Apple initially wants to invest 6 billion dollars in the new business area - for comparison: HBO produces for 2 billion dollars per year, Netflix produces and buys new content for 11 billion dollars per year.

For filmmakers and employees in the film business (including those in Germany), an additional player with deep pockets that finances interesting, special productions is good news - especially if Apple, like the other players, has to produce 30% of its films in Europe in the future 30% of its films in Europe.

One of the upcoming Apple TV+ productions:



Link more infos at bei www.apple.com

deutsche Version dieser Seite: Apple TV+ Streamingdienst startet im November für nur 4.99 Euro pro Monat


  Vorige News lesen Nächste News lesen 
bildSamyang stellt kompakte Cine Objektivserie XEEN CF mit T1.5 und Kohlefaserzylinder vor // IBC 2019 bildSigma - Neue FF "Classic" Primes sowie PL/L-Mount Konverter MC31 // IBC 2019

related news:1E0Streaming-Giants may harm independent film production 8.July 2019
Simple Live Streaming through Firmware Update for Sony HXR-NX80 and PXW-Z90 20.June 2019
Oscar rules concerning streaming remain unchanged 30.April 2019
Panasonic AG-CX350: 4K 10 Bit 60p in H.265 inkl. NDI/HX Video Over IP + RTMP Streaming 22.January 2019
Smart remote controller for DJI Mavic -- Live-Streaming option soon to come // CES 2019 9.January 2019
Zoom Q2n-4K audio-/video recorder with XY-stereo and live-streaming 3.November 2018
Zhiyun Weebill Lab One-Handed Gimbal with HD Streaming and Mimic Mode 11.October 2018
alle Newsmeldungen zum Thema Streaming
1E0Nvidia shows real-time Greenscreen Keyer without Greenscreen and Facetracker 13.October 2019
Apple Update: FCP X 10.4.7. and macOS 10.15 Catalina: iPad as control monitor, more speed and much m 8.October 2019
Cheap Video GPUs: AMD Radeon RX 5500 and Nvidia GeForce GTX 1660 SUPER 3.October 2019
Intel's Cascade Lake-X Core X 10000 will be significantly cheaper - Thanks to AMD? 2.October 2019
Acer's professional ConceptD mobile workstations get CPU and GPU update // IFA 2019 24.September 2019
Apple iPhone 11 Pro with better video and for the first time with triple camera 10.September 2019
Intel: HighEnd CPU Cascade Lake-X comes October and brings more performance for your money 7.September 2019
alle Newsmeldungen zum Thema Computers
1E0Sigma fp -- 4K RAW camera soon available for 1899 Dollar 10.October 2019
Nikon Z50 introduced: First mirrorless 20.9MP APS-C camera with Z-Mount, 4K Video and 30p 8MP Sile 10.October 2019
Which CFast, SD cards and SSDs for Blackmagic Pocket Cinema Camera 4K and 6K? 7.October 2019
BenQ SW321C 4K professional monitor 1.October 2019
New version of the mobile workstation Razer Blade Pro 17 with 120Hz 4K display 30.September 2019
Sony Introduces 8K-MFT Sensor IMX492 - for GH6 or Sharp 8K? 29.September 2019
New Canon EOS M200 records 4K Video, incl. EF-M 15-45mm f3.5-6.3 IS STM for 599,- Euro 25.September 2019
alle Newsmeldungen zum Thema Formats

[nach oben]

Archiv Newsmeldungen


October - September - August - July - June - May - April - March - February - January

December - November - October - September - August - July - June - May - April - March - February - January



















deutsche Version dieser Seite: Apple TV+ Streamingdienst startet im November für nur 4.99 Euro pro Monat

last update : 14.Oktober 2019 - 18:02 - slashCAM is a project by channelunit GmbH- mail : slashcam@--antispam:7465--slashcam.de - deutsche Version