About a month ago, quite a few professional Final Cut Pro users had written a open letter to Apple CEO Tim Cook regretting that they are a small minority in the professional film and television industry and demanding, among other things, that Apple show more commitment to FCP.
While Apple had released some new features for FCP in recent years (multicam support, a redesign of the UI, DeepLearning features, in-app tracking), the signatories felt this development was too slow compared to the competition. For example, it took almost a decade until the duplicate detection that many users demanded was finally implemented in last update.
In the open letter of over 100 professional FCP users in film and television post-production, which has now collected over 500 more signatures, it was also demanded that Apple publicly promotes Final Cut Pro, adds important features that are missing compared to other programs, and publicly supports and certifies third-party vendors.
Surprisingly, Apple, usually very sparing with public responses to calls, has now responded to this letter. Here Apple&s response in full:
To the authors of the recent open letter about Final Cut Pro in the TV and film industry, the creative community has always been very important to us at Apple, and we appreciate your feedback.
To date, Final Cut Pro has been used to create many compelling projects - from Hollywood movies and high-profile commercials to major television shows and impressive work from the biggest names in online content creation.
We are confident that we already have plans in place to address your important feature requests. But we also recognize that we need to build on these efforts and work with you to support your film and television projects and keep you informed of important updates. This includes the following steps:
- Launching new training products and Apple-authorized certifications for professional video starting this month with our partner Future Media Concepts.
- Establishing a panel of industry experts for regular consultations beginning this summer
- Expanding the content and frequency of Final Cut Pro workshops for major film and television productions.
We&d love to work with you to help you with your film and television projects, and we&ll continue to look for ways to improve our dialogue with our loyal user community.
We look forward to seeing how Apple&s promised increased engagement will impact the use of Final Cut Pro in professional environments in the future.