Creator Music - new options to music licensing directly in YouTube Studio

YouTube wants to offer its "creators" - i.e. those video producers who participate in the YouTube Partner Program (YPP) - more options for the musical accompaniment of their videos in the future and is launching a licensing service with Creator Music. There will be an area in YouTube Studio where various commercial music tracks can be selected for use in videos, with two basic licensing options.

On the one hand, classic usage licenses can be purchased for an upfront fee, similar to other music portals. On the other hand, a revenue share can also be agreed - in this case, a portion of the video revenue generated by the clip in question is paid to the artists and the corresponding music rights holders.