Deepfake: Bruce Willis digital twin appears in commercials

[12:06 Sat,1.October 2022 by blip]

Bruce Willis is said to be the first Hollywood celebrity to have sold the rights to his "digital twin". The virtual Bruce Willis is marketed by the company Deepcake, which mainly markets him (and other celebrities) to advertising agencies and the like. Using Deepfake technology, a stand-in actor is transformed into Bruce Willis by an AI that seamlessly inserts his face into the original film, complete with facial expressions and movements. This already happened last year in a Russian commercial - but it seems that the matter is only now becoming known.

The deepcake algorithm was trained with footage from "Die Hard" and "The Fifth Element," so you can see a much younger Bruce Willis. For the now 69-year-old, it&s a great way to travel back in time - certainly all the more so since he won&t be making any more films for health reasons (he suffers from aphasia). So now he can continue to "perform" with his virtual persona.

Deepcake praises his "digital twins" in 4K quality as particularly efficient alternatives to "protein-based actors" because, after all, it is much cheaper and easier to produce commercials without the actual participation of stars who have to travel extra and have full schedules and possibly airs.

Willis& digital twin is created at Deepcake

And as the example of Bruce Willis makes clear, the Deepfake replicas can do even more than a real star, namely travel in time and suddenly reappear as eternally-young.

DeepFakes and Zombie Actors

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DeepFakes - a conglomerate of Deep Learning and Fake - have been a frequent topic in our news. They use Deep Learning technologies, which are trained using sample material of many faces, and then swap one face for another. Meanwhile, anyone with enough expertise, relatively powerful hardware (a PC for gamers or 4K video editing, for example, is enough), and enough source video footage of the face to be swapped in can create such fakes.

Deepfakes can not only virtually rejuvenate actors, but also make "resurrecting" deceased actors much easier than it was only a few years ago. We had already mused about

zombies on set circa 2019, on the occasion of a "new" James Dean movie, which at the time was still to be made with conventional CGI. In his case, it&s heirs who want to earn from the digital likeness - Bruce Willis can still live off his own persona, after all.

more infos at bei collider.com

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