Google Flow: KI-Tool für Filmemacher – Szenen erstellen, Kamera steuern, Storytelling
[12:20 Wed,21.May 2025 by Rudi Schmidts]
Google yesterday introduced a new AI tool for filmmaking. The online tool, named Flow, was developed by and for creatives and integrates Google's current SOTA models – Veo, Imagen, and Gemini – under one interface. Flow is not intended to generate individual clips, but to help storytellers unfold their story ideas and create cinematic clips and scenes for their stories.
Flow is primarily based on Veo, Google's best generative video model, which is characterized by exceptional prompt adherence and a very good understanding of physics and realism. In the background, Gemini models help with intuitive prompting, so you can describe your vision in everyday language without having to learn special prompt tricks. You can also use your own assets to create characters, locations, or objects, which in turn can also be generated using Imagen's text-to-image functions.
Once you have created a motif or scene, these elements can be consistently integrated into further clips and scenes. You can also "grab" a scene image to start a new "shot" from there.
There is a separate toolbox for camera control, which allows you to control camera movement, angle, and perspective. Generated clips can be rearranged like in a timeline and can even be trimmed to "stage further" from that point with a prompt.
As always, this is more difficult to describe than to demonstrate visually, which the following clip "Creating in Flow | How to use Google’s new AI Filmmaking Tool" succeeds in doing excellently:
And if you want to see current demo clips of the new Veo Engine, you can find a "cherrypicked Selection" from the fresh demo for Google IO here:
From today, Flow will be available to subscribers of the Google AI Pro and Google AI Ultra plans in the USA, with other countries to follow shortly.
The Google AI Pro plan (currently approx. 22 euros) gives access to the most important Flow functions as well as 100 generations per month. Google AI Ultra for approx. 275 euros per month should then not only offer much higher usage limits, but also early access to Veo 3 with native audio generation, which means that even ambient noises and character dialogues can be directly incorporated into video creation. Google will announce more details on this shortly.
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