The supposedly world&s most important trade fair for consumer electronics and home appliances will remain true to its traditional location - the exhibition grounds at the Berlin Radio Tower. This has just been announced by the newly founded IFA Management GmbH. IFA has its origins in Berlin, where it was first held in 1924 as the Funkausstellung. The centenary is thus within reach.
This was preceded by a long back and forth between the organisers and the trade fair, during which it was never quite clear where IFA was heading in the coming years. Among other things, a change of location was discussed, which would of course have robbed IFA of its traditional location in Berlin.
During the last Corona years, some major trade fairs such as Photokina have fallen by the wayside, and IFA has not been left unscathed by this time either. However, it has to be said that IFA, like Photokina (with which it originally alternated every two years), had problems finding a relevant profile even before Corona.
While a decade ago many cameras were presented here, the topic of cameras has played an increasingly minor role in recent years - although Photokina had even left a gaping hole here.
The profile of the new old IFA thus remains in flux. The new IFA managers are planning to expand the digital offering and the IFA NEXT brand in order to open up the event even more to start-ups and innovative product launches. To this end, the management wants to invest in new features to create even more incentives for trade visitors, sponsors, exhibitors and the general public in the future.
In fact, the fair still has a certain appeal for smartphones and laptops and perhaps this will keep it relevant for digital FIlmer. Especially if a lot of news in the field of "computational photography" should be presented here.
The IFA will take place again in Berlin from 1 to 5 September 2023.
Well, until next autumn the whole thing can sort itself out a bit thematically, because the next IFA will take place from 1 - 5 September 2023. In any case, we would be pleased if we could find more to report here in the future...