Intel has a new old CEO (Pat Gelsinger) and he has already made it clear that Intel does not want to let Apple steal the (processor) butter from its bread. Among other things, he coined as a new guiding principle for his company: "Intel must be better than a lifestyle company. This was probably meant somewhat contemptuously to refer to Apple.
And so Intel is now eager to do some clarification work. Because the marketing blows of the last M1 presentation hurt twice as much, since Intel also makes(s) an estimated five percent of its company turnover with Apple.
The statements made by Apple made Intel look very old indeed and many media had a hard time with it when Apple announced that their M1 was faster than the CPUs in 98 percent of the laptops sold last year. Or performance comparisons in which the new M1 Macbooks were said to be up to 9 times faster than Intel models.
And so Intel reached into its own comparison bag and picked out - hardly worse than Apple - the most beautiful benchmarks in which its new Tiger Lake Core i7-1185G7 shows the Apple models the tail lights.
With the result that, as a user, you naturally hardly know what or whom you should believe more.
Marc Sauter has compiled a very helpful analysis of the results on golem.de, which in our eyes nicely illustrates where which manufacturer tends to make vague statements.
It also makes it clear once again that Intel&s and Apple&s (as well as AMD&s) processors are hardly noticeably different in most application areas. For video editors, on the other hand, it is precisely the special cases that can be decisive for a purchase. But even with the integrated hardware codecs, Intel and Apple should basically be playing on a similar level. What is more decisive here is whether one&s own applications can also use the special hardware extensions of the CPU manufacturers...