The current BCN report on DSLM market shares in Japan provides very interesting figures. The market for digital cameras was hit relatively hard by the corona catastrophe. Sales of cameras with interchangeable lenses (which, based on sales value, currently account for more than two thirds of the entire camera market) fell to around 25 percent of the previous year&s level at the peak of the first wave in April.
From May onwards, a recovery phase that lasted until the end of the year began. In September, the sales volume and value in comparison to the same month of the previous year almost reached the previous year&s level with over 95 percent.
The introduction of new mirrorless full-frame models is cited as one of the main reasons for the recovery: Canon launched the EOS RP in April, the R5 in July and the R6 in August. Panasonic launched its Lumix S5. This explanation is also clearly reflected in the trend in market share:
Image from Petapixel/BNC
However, we think it would be premature to conclude from this that Canon could perhaps replace Sony as the long-standing DSLM market leader in Japan. Because these figures do not yet reflect the fact that Sony also delivered two new DSLM full-frame models in October (the Alpha 7C and Alpha 7S III) and Nikon&s new Z6II and Z7II are not yet included in these figures.
We also find the boost at Sigma in April and especially in May very interesting, which is the only DSLM model that shows Sigma fp at times with over 12 percent market share. An explanation for this, apart from the basic availability, might be found in the fact that this DSLM can be used as a high-quality webcam without further drivers. In May, this was indeed a killer argument for the omnipresent zoom meetings, especially since normal webcams were sometimes difficult to obtain during this period. In the meantime, however, most manufacturers have added a corresponding webcam functionality with additional software, which makes Sigmas fp seem a little less exclusive for this application...