Until now, YouTube has only shown advertisements in the middle of videos if they were longer than 10 minutes. Now, at the end of July, videos with a running time of at least 8 minutes are also to be interrupted for advertising. This is not only valid for future uploaded videos but also for videos whose creators had already disabled mid-roll ads.
Users who do not want this kind of ads to appear in their videos must disable mid-rolls for each video individually. They also have the possibility to choose the place in the video where the ads are shown, if the one that is automatically selected by the algorithm (a natural pause in the video) seems inappropriate, for example because it disturbs the action too much. Users with videos that are shorter than 8 minutes have the possibility to have advertisements (Pre-Roll Ads) shown before their video to earn some money.
YouTube is thus reacting to a problem caused by the coronavirus crisis: although the use of YouTube has increased significantly in the course of the crisis, YouTube has not been able to translate this increase into financial growth, as many advertising budgets have been cut or even discontinued at the same time. The increased advertising resulting from the new regulation should help both YouTube and the creators (or uploaders) to minimize the collapse of their revenues. As a viewer, you have to learn to live with even more advertising interruptions on YouTube.
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