In order to secure more content for its YouTube Shorts, but also to make it easier for its creators to find more viewers via the Shorts section, YouTube is introducing a new feature. The mobile app on iOS and Android now allows users to play small sequences from their own longer YouTube videos for the Shorts section.
These new, short clips - on iOS they can be up to 60 seconds long, on Android initially only 15s - link to the longer original video and thus offer the possibility of reaching a larger audience as "advertising clips".
However, it is not guaranteed that this will lead to more views in practice, because YouTube Shorts - created as an answer to TikTok - offer many small video snippets that are seamlessly strung together and offer scrolling. A form of presentation that can develop a considerable pull, as is well known, and does not necessarily encourage clicking on. The typical shorts videos are not very pompous, by the way, and you should also keep in mind that most shorts are created in portrait format and are mainly viewed on smartphones.
Unlike the option to use audio from any YouTube video for a short (unless an opt-out has been made), this new ability to play out video snippets is only available to creators of the original videos.
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