After its remarkable Oscar success - it was the first non-English-speaking production to be awarded Best Film of the Year, and also Best International Film, with an Oscar for direction and screenplay - the South Korean film Parasite continues to write cinema history. Although the film has been available since mid-January via streaming and since the end of January also as a rental download and as a DVD / Bluray, it still attracts many visitors to the cinemas.
According to Indiewire, Parasite, for example, had grossed about 25.5 million dollars in the USA in mid-January when online sales started. Just over a month later, it had already reached 44 million dollars, and has since broken the 50 million mark. Worldwide, the film has taken in over 227 million dollars in theatres. And this even though it´s been available for home theaters for six weeks.
Of course, the achievement is not necessarily transferable to other films, after all, this is a well-deserved Oscar winner about whom a great deal has been and is being written, and the advertising impact and interest is correspondingly high. Nevertheless, the Box Office success shows that strong films can be cinema magnets, even if they compete with themselves in streaming.
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