The film studio Warner Bros. has come up with a special idea for the promotion of its new blockbuster sci-fi/thriller Reminiscene with Hugh Jackman www.d-id.com/engaging-movie-fans-with-incredible-experiences/: via DeepFake technology, users can upload portraits of themselves (or other people), which are then animated and integrated into an individualized version of the film trailer, which can also be downloaded.
The technology comes from DeepFake specialist D-ID and their Live Portrait Technology, which can animate faces using only a portrait as well as a video whose facial expressions serve as a template. The promo action gives a small foretaste of still coming developments, like personalizable films, in which one can play oneself in a leading or supporting role.
. DeepFakes - a conglomerate of Deep Learning and Fake - use Deep Learning technologies, which are trained on sample footage of a face, then swap it for another. Meanwhile, anyone with enough expertise, relatively powerful hardware (a PC for gamers or 4K video editing, for example, is enough), and enough source video footage of the face to be swapped in can create such fakes. But also film studios like Disney rely on DeepFake technology, for example to bring dead actors back to life cinematically.
D-ID&s Live Portrait technique:
Plot of Reminiscene
. Nick Bannister (Hugh Jackman) is a private investigator of the mind. He navigates his way through the darkly tantalizing world of the past by helping his clients access lost memories. He lives on the edge of the sunken shores of Miami. His life is turned upside down when he takes on Mae (Rebecca Ferguson), a new client. A simple affair becomes a dangerous obsession. As Bannister struggles to discover the truth about Mae&s sudden disappearance, he uncovers a conspiracy and must ultimately answer the question: How far would you go to hold on to those you love?