The new video portal Quibi, which is equipped with a good 2 billion dollars, had a bad start: on the day of the official launch, the Ortal was not available for about an hour, the reason being an overload of the servers. This may have been due to the fact that Quibi is free for 90 days and many unexpected users were able to take a look at it. Quibi is not alone with its start problems: The start of the new streaming service Disney+ in November in the USA also suffered from failures.
After this test phase, Quibi will cost around 5 dollars per month or 8 dollars without advertising and will thus be more expensive than Apple TV or Disney+.
The name Quibi stands for "quick bites" and already indicates what is special about the new streamer&s film offer: Films and series consist of short, maximum 10-minute-long episodes - episodes that can be consumed on the go and in a waiting pause and that are specially designed for mobile use on smartphones and also for vertical playback. The aim is to achieve a viewing time that lies between traditional series and super-short clips such as TikTok or Instagram Stories.
The considerable capital has been used to pre-produce a whole range of high-quality content: 175 series, documentaries, shows and split feature films in the first year alone, also produced by the major Hollywood studios with well-known actors such as Jennifer Lopez, Reese Witherspoon, Zac Efron, Idris Elba, Kiefer Sutherland, Kristen Bell, Kendall Jenner, Christoph Waltz, Tyra Banks, Steph Curry, Chance The Rapper and 50 Cent - with production costs of up to 125,000 dollars per minute. For Quibi, series are also films that are broken down into small episodes.
It remains to be seen whether the Corona crisis will be a curse or a blessing for the new portal: although the quarantine measures have greatly reduced the intended viewing opportunities such as subway rides and short breaks while waiting for friends in bars or restaurants on the way, the small video bits from Quibi can also be viewed via binge-watching for longer viewing pleasure. And of course, in the near future, the economic consequences of the corona crisis will also have a major impact on the willingness of potential viewers to pay. For the time being it is only available in the USA - when it will start in Germany is not yet clear.
Besides the new format and its challenges, the licensing model with which Quibi is courting productions is also interesting for filmmakers - Quibi only acquires the rights to a film exclusively for 7 years, then they revert to the creators, who can then re-cut the material and publish it in a different form and thus hope for a renewed profit. more infos at bei quibi.com