The Sony Corporation has announced a restructuring in which the camera division will be spun off into a separate business. The three divisions of the "Electronics Products & Solutions" division "Imaging Products & Solutions" (including cameras), "Home Entertainment & Sound" and "Mobile Communications" will now be combined under the umbrella of a holding company "Sony Electronics Corporation". The new structure comes into force on April 1.
Sony believes that the new streamlined structure will help to make its range of consumer products more coherent - joint management will ensure that all the different departments follow the same strategy and that know-how and information can be shared more easily between them.
The announcement came just 24 hours after major investor Daniel Loeb announced that he had further increased his already substantial stake in Sony in order to implement the split-up of Sony, including the separation of some business units.
What impact this reorganization will have on Sony&s professional and consumer camera division remains to be seen - in any case, Loeb had previously demanded that profits from the camera division should flow into the entertainment division and that Sony should spin off its image sensor development department. If his demands were implemented, there would probably be less money left for new and further developments in the camera sector.