Sony's Memnon subsidiary has launched DARS.MEDIA, an intelligent video footage portal designed to make video footage more accessible and easier to find, and to provide clearly arranged curated content to help filmmakers and producers quickly find and license the right content for their productions. According to Memnon ony, the new platform uses AI technologies. This should make it easier to search for relevant content in archives and to license it.
On the other hand, DARS.MEDIA helps rights holders to monetize their content. In addition to providing an end-to-end solution for licensing, the marketplace also offers white-label managed services for brands, content and users. This allows rights holders to use the marketplace and offer their content - be it archive material, film clips, B-Roll or program clips - for licensing to a worldwide audience of professional users without ongoing costs.