The Creator - IMAX uses AI models for film scaling

[15:11 Thu,5.October 2023 by Rudi Schmidts]

Current IMAX CEO Richard Gelfond shared some interesting insights at the Bank of America Media, Communications & Entertainment Conference on how and where AI is already being used productively in IMAX business operations.

Asked for his opinion on AI, Gelfond first commented on the strike in America, which has, after all, paralyzed the film industry on a large scale for the past few months, "I don&t think AI will write stories or replace actors (...) I don&t think it will. "

The fact that AI has already replaced dead actors or credibly rejuvenated living actors seems to be omitted by Gelfond, as well as the fact that Large Language models are now used worldwide to support almost every major text production - which most authors, however, certainly do not necessarily mention without being asked.

IMAX already uses a lot of AI in post-production.

Ultimately, however, what is more exciting anyway is the use of AI in-house, and so he continues:

"AI, however, is going to be much more involved in post-production and more involved in image enhancement. We&ve actually been looking at AI for a few years now, and we&re using it to upscale images. (...) We sharpen the edges and we remove the noise and the grain. And have been using AI for this for quite a while. Also, I think we&ll see more significant advances in this area."

In addition, IMAX plans to increase its use of AI in marketing and analyzing data.

In short, AI seems to be playing a big role in the future of IMAX productions. Thus, the AI scaling technologies mentioned here may well have been used in the

much-discussed science fiction project "The Creator".

This film was shot with a Sony FX3, which is not an IMAX certified camera. In post-production, however, the ProRes RAW material was scaled for an IMAX production.

more infos at bei ymcinema.com

deutsche Version dieser Seite: The Creator - IMAX nutzt KI-Modelle zur Film-Skalierung