An analysis of the viewer numbers of all videos on YouTube provides some interesting insights. Since YouTube itself does not publish detailed statistics on video views, the analysis company Pex has determined relevant figures through extensive research.
As of December 31, 2018, 5.2 billion videos were available on YouTube, which were viewed 29 trillion times and generated 33 billion comments and 250 billion Likes/Dislikes. The amount of uploaded content has continued to accelerate in recent years, with 621 hours of video uploaded every minute in 2018, with the number of uploaded videos hardly increasing, but the clip length increasing significantly.
Content uploaded per hour by years
The number of active users, i.e. those who produce and upload videos themselves (in 2018 there were 1.3 billion videos), amounted to around 100 million in 2018 and even fell slightly compared to 2017. However, they are producing more videos than before - on average there were 13 videos in 2018, four years before only 7. However, the mere average does not say too much - maybe there are just a few producers who are uploading more and more videos.
Videos and Views
Particularly interesting is the distribution of the views on the videos: only 0.64% of the videos reach more than 100,000 views and are responsible for 81.6% of all views. Only 4.8% reach 100 million to 1 billion views. So there are a large number of videos whose views, when added together, still make up only a small part of the total video views.
Shares of videos in the total views
Another interesting aspect from the data is the following: YouTube could delete about 99% of all videos in order to save expensive storage space without suffering major losses in revenue.
What the figures don&t say is how many of the videos are (semi-)automatically produced and uploaded, as is the case with the controversial animated children&s videos, for example, or how many of the views or likes produced by bots are aimed at artificially increasing viewers and thus the revenues of individual producers.