YouTube 4K per VP9 at CES 2014: a second chance for the free video codec?

On the next week starting Consumer Electronics Show (CES) 2014 in Las Vegas YouTube will demonstrate together with partners such as LG, Panasonic and Sony streaming of 4K video via Google&s open video codec VP9. VP9 is the further development of VP8, Google has been executed in 2010 and is supposed to be twice as efficient. VP8 was due to the fierce competition and already high penetration of H.264 not very successful and has little appeal or application found on the net. That should change under VP9: Google has already recruited a number of hardware partners (including ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Samsung, Sigma, Sharp, Sony and Toshiba), the should take care to ensure that at the start of VP9 enough hardware exists, so can play encoded video. For the  more infos at bei gigaom.com deutsche Version dieser Seite: YouTube mit 4K per VP9 auf der CES 2014: eine zweite Chance für den freien Videocodec?