While TikTok is increasingly competing with YouTube and enabling its users to upload longer clips (blog.youtube/intl/de-de/news-and-events/youtube-shorts-kommt-nach-deutschland), YouTube is fighting back and trying to steal users away from TikTok with its new service YouTube Shorts.
The new YouTube shorts are a maximum of one minute long, most of them consist of vertical videos, and can easily be produced using a smartphone and accompanied by music. By default, the length of new videos is 15 seconds, but it can be extended to 1 minute.
The new YouTube Shorts (beta) can be found at on the YouTube website or in a separate category in the YouTube app - simply swipe up to go to the next clip.
YouTube is trying to make the new shorts palatable to its creators and users in several ways - once through integration into the YouTube ecosystem and the special algorithm that suggests videos to YouTube users (a strength of TikTok). YouTube has ensured through deals with music labels that creators can legally back their clips with millions of songs from the music catalogs of more than 250 labels and publishers. In addition, YouTube is working on allowing shorts to be monetized in the future - the chance to make money could be tempting for producing TikTokers.
Soon, YouTube Shorts makers also want to be able to use audio from all other YouTube clips (not just shorts) to create related memes. Ideally, both the creators of the shorts should benefit, getting a huge source of interesting new soundbites, and the producers of the original YouTube videos, who should get more viewers by having a link automatically set along with audio samples.
YouTube Creator: Attention Opt Out!
Filmmakers who don&t want audio samples from their clip to be used at will in shorts, however, need to watch out: YouTube has used the Opt Out trick to legally safeguard third-party use and to offer Shorts creators glwich a large reservoir of audio sources from the start.
For example, for some time now there has been a new checkbox in the detailed settings of videos that can be viewed and changed by owners called Use of content for shorts, which is activated by default and thus allows other users to use (audio) parts of the video in shorts.
Use of content for shorts checkbox.
If you don&t want to do that, you currently have to inconveniently deactivate the checkbox for this automatic permission in each of your videos individually (in Shorts itself, such deactivation is not possible). However, YouTube has announced that it will soon provide a simple way for users to generally prohibit the use of their sounds in shorts with a single click. Per se, the use of videos to which third parties have made a copyright claim and private videos is not possible.