TikTok is now much more than a new web phenomenon. Especially in the younger age groups, the platform for particularly short, concise clips has now become firmly established. Of course, the established Internet video platforms do not view such success with envious glee and accordingly try to do something about it so that their own skins do not swim away.
Youtube Shorts to compete directly with TikTok
And so, since the summer, www.slashcam.de/news/single/YouTube-Shorts-macht-TikTok-Konkurrenz---Aber-Acht-16647.html has been available (also in Germany, the Youtube counterpart YouTube Shorts), which is also supposed to stand out with its short narrative form. However, since short videos on YouTube were generally not monetizable at all, YouTube has now followed suit.
A dedicated "YouTube Shorts Fund" is now intended to provide financial compensation exclusively for short videos on YouTube. The fund contains 100 million dollars that are to be distributed worldwide. And now also in Germany.
The promotion of a video takes place according to the concept, "Don't call us, we call u", i.e. Youtube itself also looks for suitable videos and subsequently decides itself on a payout called "Shorts Bonus". Allegedly, "thousands of users" already receive such a bonus per month. However, you cannot register your video yourself.
There are also no concrete evaluation guidelines - rather, these are supposed to depend on the level of the previous contributions and change constantly.
If someone wants to try his luck in this direction, support.google.com/youtube/answer/10059070 should (the basic conditions consider).