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No more Nokia OZO 360 cameras -- VR grows to slowly

[12:56 tue,10.October 2017   by ]    

As the VR market is picking up slower than expected, Nokia does not want to develop any more versions of its OZO VR/360 camera. Instead, the manufacturer will in future concentrate on "Digital Health". In the VR segment, it seems that the company wants to focus on licensing, and customers who have already ordered an OZO are also still to be served or the existing model is apparently still to be sold off. About 310 jobs are to be cut due to the conversion.

Whether the disappointing sales figures for Nokia are primarily due to the generally hesitant adoption of the new VR format, or whether they are also due to the fact that the selling price of 23,500 euros (net) has been halved compared to the starting price, but is still high? Maybe both -- even the Oculus and HTC VR headsets have had significant price reductions in recent months, which doesn't exactly point to a hefty sales volume. It is therefore interesting to see whether there will be demand for the current, cheaper 360° consumer solutions such as the GoPro Fusion or the Insta360 Pro.


nokia_ozo




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deutsche Version dieser Seite: Aus für Nokia OZO 360-Kamera -- VR-Markt zündet nicht



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